Rules

GENERAL SWEEPSTAKES RULES

These Rules (“Rules”) constitute the official rules of Purple Innovation, LLC’s (“Company”) sweepstakes and prize giveaways (“Sweepstakes”). Each Sweepstakes has its own specific terms related to the term of the Sweepstakes, the entry requirements, and the prizes. It is your exclusive obligation to review these Rules carefully. If you do not agree to each of the Rules referenced herein, you are NOT authorized or permitted to participate in the Sweepstakes. By participating in the Sweepstakes, you certify that you have carefully read, understand, and agree to be bound by these Rules. 

1. The Sweepstakes

Each Sweepstakes hosted by Company is a short term, drawing sponsored by the Company to select a winner of a various prizes as identified in the specific Sweepstakes terms. Eligible parties may enter the Sweepstakes during the time-frame set forth in the specific Sweepstakes terms and pursuant to the methods, including various no cost methods, set forth in the specific Sweepstakes terms and herein. All Sweepstakes are void where prohibited, including specifically, Florida, New York and Rhode Island.

2. Eligibility and Participation

The sweepstakes is only open to legal residents of the United States and is void where prohibited. Employees of the Company, its respective affiliates and subsidiaries, advertising and promotion agencies who promote the Sweepstakes, and/or those living in the same household of any, are not eligible to participate in any Sweepstakes. Each Sweepstakes is subject to all applicable federal, state and local laws and regulations.

Unless otherwise stated in the specific Sweepstakes terms, multiple submission do NOT qualify you for multiple entries.

3. No Cost/Consideration Methods for Entry

Unless otherwise stated in the specific Sweepstakes terms, only one entry per person will be accepted (either through submission methods specified in the specific Sweepstakes terms, or through one of the no cost methods identified herein). If it is determined, in the sole discretion of Company that you have submitted more than one entry, you will be disqualified and excluded from participation in the Sweepstakes. This entry limitation applies to individuals not households. You may not use a bot or an automated process to submit an entry. Only entries that are actually completed and submitted by a live person will be eligible.

For corporate participants (e.g., Inc., LLC, sole proprietorships, etc.), you will be required to designate either the company, or one specific individual as the participant. Corporate participants may only enter once. However, the entry by a corporate participant does not preclude its employees from entering separately.

If you enter on behalf of a corporate participant, you represent and warrant that you are authorized to do so, and that the designated individual was, in fact, designated by the corporate participant.

Entries that are not complete or do not adhere to the Rules or specifications may be disqualified in the sole discretion of Company. If you use fraudulent methods or otherwise attempt to circumvent the Rules, your submission may be disqualified and removed from eligibility in the sole discretion of Company.

4. Agreement to Rules

By participating, you agree to be unconditionally bound by these Rules, and you represent and warrant that you meet all eligibility requirements set forth herein. In addition, you agree to accept the decisions of Company as final and binding as it relates to the Sweepstakes and specifically, to the Company’s selection of winners.

5. Sweepstakes Period: 

Entries will be accepted during the time-frame set forth in the specific Sweepstakes terms.

6. Prize 

The prize and anticipated value is identified in the specific sweepstakes terms. Actual/appraised value of any prize may differ at the time of prize awards. The specifics of any prize shall be solely determined by Company. No cash or other prize substitution is permitted, except in the Company’s discretion. Any prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state and/or local taxes shall be the sole responsibility of the prize winner. For any prize with a value of $600 or greater, you will incur tax liability. It is your sole duty to properly report the prize and pay applicable taxes related thereto.

No substitution of prize or transfer/assignment of prize to others, or request for the cash equivalent, by winners will be permitted.

Your acceptance of the prize affirms your express consent and permission for Company to use, without limitation, the winner’s name, portrait, picture, voice, likeness, image or statements about the Sweepstakes, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation, except as otherwise prohibited by law.

7. Odds

The odds of winning depend on the number of eligible entries received in each Sweepstakes. Company expects to receive many (possibly thousands) eligible entries and, unless otherwise stated on the specific Sweepstakes terms, only one will win each prize.

8. Selection of Winners and Notification 

Winners of the Sweepstakes will be selected through a random drawing under the supervision of the Company. Appropriate physical and electronic safeguards will be implemented to ensure a fair, unbiased and random drawing. Winners will be notified via email (to the email address provided in their entry) with within five (5) days following the winner selection.

Company shall have no liability for a winner’s failure to receive notices due to a winner’s spam, junk e-mail or other security settings, or for a winner’s provision of incorrect or otherwise non-functioning contact information. In order to avoid interference with a notification, please add info@email.purple.com to your email whitelist.

If a winner cannot be contacted, is ineligible, fails to claim the prize within 15 consecutive days (including weekends and holidays) from the time an award notification is sent, or fails to timely return a completed and executed declaration and/or releases as required, a Prize will be forfeited and an alternate winner selected.

The receipt by a winner of any Prize offered in this Sweepstakes is conditioned upon compliance with all federal, state and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (IN THE COMPANY’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS A WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

9. Rights Granted by You

By participating in any Sweepstakes, you expressly consent that Company, and anyone acting on behalf of Company or its respective licensees, successors and assigns, will have the right, where permitted by law, without any consideration, notice, review or further consent, to communication with you pursuant to Company’s Mobile Communication and Promotions and for other marketing purposes.

10. Modification/Cancellation

Company reserves the right, in its sole discretion to cancel, terminate, modify or suspend any Sweepstakes should (in its sole discretion) a virus, bug, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Company may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Company, or may cancel the Sweepstakes altogether without any liability to any participant. Company reserves the right in its sole discretion to disqualify any participant who tampers, or attempts to tamper, with the entry process or the operation of any Sweepstakes or Website or violates these official Rules.

Company has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void entries for any reason, including, but not limited to multiple entries from the same participant from different IP addresses, multiple entries from the same computer in excess of that allowed by these Rules, or the use of bots, macros or scripts or other technical means for entering.

Any attempt by a party to deliberately damage any website or undermine the legitimate operation of any Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Company reserves the right to seek damages from any such party to the fullest extent permitted by law.

11. Limitation of Liability

By participating in any Sweepstakes, you agree to release and hold Company and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors, harmless from any liability, injury, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, as a result of (i) such party’s participation in any Sweepstakes and/or his/her/its acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized intervention in any part of the entry process or the Sweepstakes; and (v) electronic or human error which may occur in the administration of the Sweepstakes or the processing of entries.

COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF CONFORMANCE TO THE STANDARDS OF TRADE FOR THE PRIZES OFFERED THROUGH THE SWEEPSTAKES, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW. YOU ACKNOWLEDGE AND AGREE THAT COMPANY WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOEVER ARISING FROM THE ACCEPTANCE AND/OR USE OF ANY PRIZE, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL AND/OR PUNITIVE DAMAGES.

COMPANY’S SOLE LEGAL RESPONSIBILITY AND LIABILITY FOR ANY FAILURE TO CORRECTLY PROCESS ANY ENTRY OR INCLUDE ANY ENTRY IN THE SWEEPSTAKES, EITHER AS THE RESULT OF HUMAN ERROR OR TECHNOLOGICAL ERROR, WILL BE $1.00. FURTHER, THE COMPANY IS NOT RESPONSIBLE OR LIABLE IN ANY MANNER WHATSOEVER FOR YOUR INABILITY TO USE THE WEBSITE OR TO USE THE PRIZE.

Laws of certain jurisdictions do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you.

12. Disputes

THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE STATE OF UTAH, WITHOUT RESPECT TO ANY CONFLICT OF LAW DOCTRINE.

A “Dispute” shall be defined as any controversy, claim, dispute or difference between you and Company arising out of or relating to these Rules, any promotion, advertisement, statement and/or representation related to any Sweepstakes and/or the prize(s), and/or any other action taken by you or Company that relates in any way to any Sweepstakes. All Disputes are governed by the dispute resolution policy set forth in Company’s Terms and Conditions posted online at www.purple.com/terms-and-privacy.

13. Privacy Policy 

Information submitted with an entry is subject to the Privacy Policy stated on the Company’s Website. To read the Privacy Policy, visit www.purple.com/terms-and-privacy.

14. Winners List

To obtain a copy of the winners’ names (subject to any restrictions imposed by the Privacy Policy) or a copy of these official Rules, mail your request along with a self-addressed, stamped envelope to:

Purple 

Attention: Sweepstakes Operator

Address: 4100 Chapel Ridge Rd, Lehi, UT 84043

15. Sponsor

The Sponsor of the Sweepstakes is:

Purple

Address 4100 Chapel Ridge Rd, Lehi, UT 84043

Phone: 801-756-2600