In the 15 years since it was started by a new mom knitting clothes for her baby, Misha & Puff has established itself as an essential luxury for parents who want to dress their kids in heritage knitwear full of color and pattern. Founder Anna Wallack is known for her vibrant designs — including Misha & Puff’s famous hand-knit popcorn sweaters covered in pom-poms — with a chameleon quality that lets them work as both basics and statement pieces. Spanning a range of styles for babies, kids, and adults, it’s no wonder the brand has collectors of all ages from all over.

What makes Misha & Puff’s clothing so compelling is the mix of quality materials, loving craftsmanship (the brand’s knitwear is made sustainably and ethically in partnership with knitting cooperatives in Peru), and an eye for interesting color combinations and original patterns you won’t find anywhere else. And it’s built to last, so hand-me-downs are a given — is there anything sweeter than a wool sweater worn by multiple siblings and cousins?

Misha & Puff is currently rolling out its fall 2026 kids’ collection with the first drop already selling fast and the second slated for later in August; the release braids together themes that include Japanese craft traditions, travel, vintage Americana, workwear, and schoolyard dressing in a palette of rich jewel tones, soothing neutrals, and worldly prints. See: An Ivy-inspired pinafore, a sailor-striped skirt and knee socks in an especially delicious blue hue, a patterned canvas jacket, a pima-cotton dress with a chic bamboo-leaf motif. How fitting, then, that just in time for back-to-school season, we’ve partnered with Misha & Puff to give one Strategist Kids’ Department reader a $200 gift card to shop the brand’s entire fall collection with an extra-special perk: early access to the next drop, when you can reserve your favorite pieces before the line launches to the public.

Enter the sweepstakes by signing up for the Strategist Kids' Department newsletter below (or reentering your email address if you’re already a subscriber). Entries are open now until August 23. Participants must subscribe to the Strategist Kids’ Department to be eligible to win.