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Question #1 - Awareness
+1
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Question #2 - Shopping Experience
+1
Entry -
Question #3 Shopping Details
+2
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Question #4 - Purchase Decision
+1
Entry -
Question #5 - Purchase Details
+2
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Question #6 - Purpose
+1
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Question #7 - Product Value
+1
Entry -
Question #8 - Product Value Details
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Question #9 - Product Concerns
+1
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Question #10 - Product Details
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Question #11 - Competitors
+1
Entry -
Question #12 - Product Benefit
+2
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Question #13 - Product Use
+4
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Bonus Question - Improvement
+2
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